On November 1, the Palmira Business Club Hotel hosted the Travel Winter IT World event, bringing together tourism industry professionals. A series of master classes from market leaders was opened by Denis Demskiy, Commercial Account Manager for Amadeus Hospitality & Ground Transportation in Russia, who presented a new strategy. Amadeus in the field of non-aviation content.
According to Denis Demskiy, the expansion of non-air content will be achieved through Amadeus's advanced technologies and strong relationships in the travel industry built over 30 years. The Amadeus Travel Platform will serve as the technical foundation for this development, giving the company's clients access to a wide range of content, including hotels, ground transportation, and local services, across any sales channel or device. This will help them remain competitive and conduct sales in the most effective and personalized manner.
Amadeus helps agents provide comprehensive services across all types of travel products, guaranteeing service quality that meets international standards and increasing customer loyalty. Furthermore, hotel bookings and other non-aviation services continue to generate stable revenue for agents, unlike airline sales, where profits are steadily declining.
Amadeus' hotel content currently includes 2.3 million accommodation options, accessible through several of the company's technology solutions. One such online solution, which allows for booking and paying for hotels at net rates, is Amadeus Content Inn. Agents gain access to reduced rates on popular destinations, exclusive discounts, seasonal promotions, and special offers. A single agreement with Amadeus is sufficient for settlements. 24/7 Russian-language support is provided. Access to the program requires only a computer and internet access. Full integration of the Amadeus Content Inn hotel portfolio into the agency's system is possible using ready-made web services.
Another product - Amadeus Content Rail Amadeus Content Rail allows you to connect to a single screen and book online with leading rail carriers in Europe (Deutsche Bahn, Renfe, SNCF, Trenitalia, Eurostar, and others), Russia, Ukraine, Kazakhstan, and Georgia. Next year, the Amadeus portfolio will be expanded to include a Chinese operator in APAC and five more European rail companies. In addition to train tickets, Amadeus Content Rail provides access to bookings for bus travel (regional and international content from European bus providers) and low-cost airlines (286 carriers, including Wizz Air, Ryanair, EasyJet, AirAsia, and others).
The agent receives important advantages: original carrier rates, electronic tickets, a single contract, and a currency for settlements and reporting.
"The comprehensive expansion of content is part of Amadeus's global strategy to create a unified Live Travel Space ecosystem—an open and dynamic one that unites suppliers and travel companies to create comfortable and highly personalized travel experiences," concluded Denis Demsky.
Source: trn-news.ru