On March 13, as part of one of the country's main spring tourism exhibitions, Intourmarket 2020, Travel Russian News holding will organize the First Open Conference on Marketing and Technology for Travel Industry Professionals – Intelligent Travel Marketing.
The event will combine will feature several formats at once: leading industry players will present the latest and most relevant technological solutions that will allow agencies to gain additional profits and simplify their workflow, while recognized industry experts, including Elena Belousova, Artur Privin and Dmitry Potapov will host the series master classes marketing, sales and promotionIn addition, the Intelligent Travel Marketing platform will host a panel discussion dedicated to analyzing the key tools for developing tourism in the regions.
It would seem that the key to a travel agency's stable growth is well-known. Investments in attracting new clients, experienced managers, working with repeat travelers, and excellent service are all important, but, as practice shows, not the complete secret to success. Why do some agencies maintain stability year after year but show virtually no growth, while others add 30–60% annually? How do they do it?! That's what we'll be discussing.
The main issues that will be discussed at Intelligent Travel Marketing:
- WHAT and WHEN should a director do if he wants to increase his commission?
- HOW to distribute your efforts throughout the year in order to ACHIEVE all of this?
- MISTAKES of directors that deprive them of the hope for growth?
- New Clients: When to 'Turn' Advertising On and When to 'Turn Off'?
- Loyal customers: how and when to 'reactivate'?
- Managers and TA structure: when to restructure?
Experts who will take part in the panel discussion "Marketing and Sales in B2B Travel. Tools for the Regional Tourism Business:
- Artur Privin, director of the Madison.Travel agency network
- Victoria Kizimova, CEO of My Agent
- Natalia Fetisova, Commercial Director of Pay.travel
- Lyudmila Frolova, head of the excursion project
- Oksana Danilova, Head of the Commercial Department of the Transport Clearing House
Stay up to date with all the conference news in the Facebook group
Source: trn-news.ru