Travel service experts analyzed the preferences of more than a million travelers and discovered what Russians buy before traveling and when they make these purchases.
As OZON told the TRN portal, immediately after the vacation With travel plans planned, one in five travelers buys household appliances—181,330 customers who have purchased tickets visit the company's website for these items. Moreover, the top items are not only electric toothbrushes, hair dryers, and travel irons, which can be useful during the trip, but also bathroom and kitchen scales. "Jokes about losing weight for vacation are only half jokes," OZON noted.
Moreover, a few weeks before their vacation, tourists start buying gadgets. "32% of our clients travel with new electronics. Most often, these are fitness trackers, sports watches, tablets, and cameras. However, gadgets remain a versatile purchase for any occasion," the company explained.
Meanwhile, 151,300 travelers purchase new literary releases a week before departure. "Previously, fiction was clearly the most popular, but in 2019, self-motivation and self-development books overtook it in sales. As a result, the most popular books among travelers in 2018–2019 were 'Zuleikha Opens Her Eyes' by Guzel Yakhina, 'The Curious Case of Billy Milligan' by Daniel Keyes, 'The Diary of a Bookseller' by Sean Bythell, and applied psychology books like 'Games People Play' by Eric Berne and 'The Mind Palace' by Andrey Kurpatov," OZON added.
Source: trn-news.ru