{"id":41592,"date":"2018-04-02T21:01:11","date_gmt":"2018-04-02T18:01:11","guid":{"rendered":"https:\/\/dev.prestigtours.com\/sovety-turistu\/ekspo-2015-v-milane-pavilon-ssha.html"},"modified":"2018-04-02T21:01:11","modified_gmt":"2018-04-02T18:01:11","slug":"ekspo-2015-v-milane-pavilon-ssha","status":"publish","type":"post","link":"https:\/\/dev.prestigtours.com\/en\/sovety-turistu\/ekspo-2015-v-milane-pavilon-ssha","title":{"rendered":"Expo 2015 Milan. US Pavilion"},"content":{"rendered":"<p>\nWe continue our stroll through the Expo. The US pavilion should logically be the best in every respect. How could it be? It&#039;s a world exhibition, and everyone needs to show who&#039;s the master of the planet, not just in military might, but also in agriculture and food. The slogan for the World Expo is &quot;Feed the Planet. Energy for Life.&quot; I suggest we take a look at how the Americans interpreted this slogan and what they presented to the world...<\/p>\n<p>I wouldn&#039;t say the American pavilion looks particularly impressive. It&#039;s quite large, and the first thing you notice is the enormous American flag with food symbols instead of the usual state stars. It&#039;s also a Food 2.0 version, hinting at a new American perspective on food. While other countries have embraced the motto &quot;feed the planet&quot; in a global, forward-looking way, Americans have taken it literally. Food means food.<\/p>\n<p><p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2018\/04\/7d38cf3555ae4756003666e7187bf203.jpg\" \/><\/p>\n<p><br clear=\"all\"\/><\/p>\n<p>It was scorching hot outside, about 35 degrees Celsius. The Americans had installed cooling structures at the entrance to the pavilion, with pipes spraying mist. Nice:<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2018\/04\/ab38d1a11f1f618502f7ad975cd207c0.jpg\" \/><\/p>\n<p><br clear=\"all\"\/><\/p>\n<p>The pavilion operates on a free-entry basis, meaning there are no video presentation groups, like in Kazakhstan, for example. Consequently, there are no lines, but there are plenty of people. It&#039;s America, after all, and everyone wants to see it:<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2018\/04\/902576e5ed8344a59376204791614e22.jpg\" \/><\/p>\n<p><br clear=\"all\"\/><\/p>\n<p>At the entrance you will be greeted by projection installations:<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2018\/04\/a0250620f57b31365984dca71a1b8502.jpg\" \/><\/p>\n<p><br clear=\"all\"\/><\/p>\n<p>What is unusual is that the planes onto which the image is projected are made at different angles and of different shapes:<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2018\/04\/32a2ce2bc7ae6c838aa7f473fb432c5f.jpg\" \/><\/p>\n<p><br clear=\"all\"\/><\/p>\n<p><p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2018\/04\/a57e2be488e280a2379a0dba7d0f6b15.jpg\" \/><\/p>\n<p><br clear=\"all\"\/><\/p>\n<p>In one of the halls there is a pedestal with state entry plates:<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2018\/04\/42ebf079edd4c39664dd2f08c778c91b.jpg\" \/><\/p>\n<p><br clear=\"all\"\/><\/p>\n<p>On the walls there are information boards about the same states and American food:<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2018\/04\/7f8ff9245379cc501a5078f55b49fd5c.jpg\" \/><\/p>\n<p><br clear=\"all\"\/><\/p>\n<p><p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2018\/04\/2a60230b0a73e125f12629957e37f906.jpg\" \/><\/p>\n<p><br clear=\"all\"\/><\/p>\n<p>Map of regional divisions of states:<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2018\/04\/7115e7801272b634b74221e342221380.jpg\" \/><\/p>\n<p><br clear=\"all\"\/><\/p>\n<p>Another large hall on the first floor is occupied by various board games and information panels:<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2018\/04\/dc5562d6ca63e1977e937844521a00ee.jpg\" \/><\/p>\n<p><br clear=\"all\"\/><\/p>\n<p>Escalator to the second floor. We go up:<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2018\/04\/945a6ad6a913f55d6d09e6f48da05f44.jpg\" \/><\/p>\n<p><br clear=\"all\"\/><\/p>\n<p>On the second floor there is an open veranda:<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2018\/04\/42652f76ea76b2f4d2889ea9db66ea94.jpg\" \/><\/p>\n<p><br clear=\"all\"\/><\/p>\n<p>The veranda&#039;s main feature is a huge banner on which anyone can write whatever they think about America, any thoughts or wishes they may have:<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2018\/04\/5565ec78d2832751bd2f0a6cd35528bf.jpg\" \/><\/p>\n<p><br clear=\"all\"\/><\/p>\n<p>They mostly sign autographs or put the name of their favorite American fast food restaurant, like Burger King and so on...<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2018\/04\/00fcd6ca4cce7ae04e66853c46cdff7e.jpg\" \/><\/p>\n<p><br clear=\"all\"\/><\/p>\n<p>African-American women only have time to bring markers and change the banner:<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2018\/04\/e34299cfe5dfa6f2565ac413c4031082.jpg\" \/><\/p>\n<p><br clear=\"all\"\/><\/p>\n<p>Someone got creative and drew a hot dog, and then captioned it to avoid any ambiguity:<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2018\/04\/9ddf3b45238a2ab84dd3b88fdb0bb687.jpg\" \/><\/p>\n<p><br clear=\"all\"\/><\/p>\n<p>To ensure the right thoughts come to mind while drawing, guests are fed chips:<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2018\/04\/f89a1051889b5bdf436853f228020077.jpg\" \/><\/p>\n<p><br clear=\"all\"\/><\/p>\n<p>Since I don&#039;t eat chips, I spent a long time thinking about what to write. Thoughts kept popping into my head that it would be tactless to write about their food in the American pavilion... as they say, there&#039;s no accounting for taste:<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2018\/04\/593c368d49bf825a80638b568812af78.jpg\" \/><\/p>\n<p><br clear=\"all\"\/><\/p>\n<p>There&#039;s a bar on this same open veranda. The bar counter is made from an I-beam (that&#039;s what I know):<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2018\/04\/7a9c08ef3cbd94d0d4b053df0f41dd6d.jpg\" \/><\/p>\n<p><br clear=\"all\"\/><\/p>\n<p><p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2018\/04\/f0b07b5772d45b8b676eec8a7c1bd7cb.jpg\" \/><\/p>\n<p><br clear=\"all\"\/><\/p>\n<p>Coffee, pastries, dessert, alcohol\u2026 all the usual:<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2018\/04\/5c201f930a115c6aaf07f47ccab7bd25.jpg\" \/><\/p>\n<p><br clear=\"all\"\/><\/p>\n<p>To my phrase, &quot;I am from Russia. How are you?&quot; I received a fine response, along with this beautiful smile:<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2018\/04\/fd3fc8511b89f2d49adaaaa0d9d57def.jpg\" \/><\/p>\n<p><br clear=\"all\"\/><\/p>\n<p>The veranda of the American pavilion offers a good view of the Russian pavilion:<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2018\/04\/9654fd025d920b27bad9d5f97b161a37.jpg\" \/><\/p>\n<p><br clear=\"all\"\/><\/p>\n<p>The Russian pavilion was surrounded by the following partner country pavilions:<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2018\/04\/3106c99a31c343b0af020179e609d144.jpg\" \/><\/p>\n<p><br clear=\"all\"\/><\/p>\n<p>This is a view of the central alley of the Expo:<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2018\/04\/0363c316306b825b597fd6345a46bbe8.jpg\" \/><\/p>\n<p><br clear=\"all\"\/><\/p>\n<p><p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2018\/04\/6f9ef32e965b5bb84706490c5ef87a1a.jpg\" \/><\/p>\n<p><br clear=\"all\"\/><\/p>\n<p>Next to the American pavilion is the Kuwaiti pavilion. I called it &quot;Arabian Sails&quot;:<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2018\/04\/23bb8d909b126ede0e8046680ce234a4.jpg\" \/><\/p>\n<p><br clear=\"all\"\/><\/p>\n<p>A layer of dust (sand) has accumulated on the Kuwaiti canopy, which greatly emphasizes the actual geographical location of Kuwait:<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2018\/04\/bf994e5405d058633674b320d746d93d.jpg\" \/><\/p>\n<p><br clear=\"all\"\/><\/p>\n<p>Let&#039;s take another look at the open, spacious veranda of the American pavilion:<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2018\/04\/404c5a26e17d3509f8213ff4800175ef.jpg\" \/><\/p>\n<p><br clear=\"all\"\/><\/p>\n<p>And let&#039;s go down with the Indonesian army soldier:<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2018\/04\/22e2c685162325c0d99cacc031b4820e.jpg\" \/><\/p>\n<p><br clear=\"all\"\/><\/p>\n<p>Another flight of board games:<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2018\/04\/97236c5d51bdd5d339eeb8453532aaa6.jpg\" \/><\/p>\n<p><br clear=\"all\"\/><\/p>\n<p>A sprinkler system is located right at the exit. Drops of water fall from above, splashing onto plants and visitors. Very refreshing:<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2018\/04\/a2fd2af1b62e78dc58a396a440d6bbae.jpg\" \/><\/p>\n<p><br clear=\"all\"\/><\/p>\n<p>Finally, one more angle of the main fa\u00e7ade:<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2018\/04\/2a7ac8d2177103eacb0439d50887d6bd.jpg\" \/><\/p>\n<p><br clear=\"all\"\/><\/p>\n<p>To sum it up. My report may seem like I was being sarcastic when I talked about the American pavilion. Let me explain. I really don&#039;t like American food and its popularization, but I do like American computers and cars, for example. If I&#039;d been at an IT expo or a car show, my impressions would have been different. But here...alas.<\/p>\n<p>That&#039;s all!<\/p>\n<p>Source: <a href=\"http:\/\/reports.travel.ru\/reports\/2018\/04\/247876.html?utm_source=generic.tmpl&#038;utm_medium=rss&#038;utm_campaign=news\" target=\"_blank\" rel=\"noopener\">travel.ru<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>We continue our stroll through the Expo. The US pavilion should logically be the best in every respect. How could it be? It&#039;s a world exhibition, so it needs to be<\/p>","protected":false},"author":1,"featured_media":41593,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[24],"class_list":["post-41592","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sovety-turistu","tag-ssha"],"_links":{"self":[{"href":"https:\/\/dev.prestigtours.com\/en\/wp-json\/wp\/v2\/posts\/41592"}],"collection":[{"href":"https:\/\/dev.prestigtours.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.prestigtours.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.prestigtours.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.prestigtours.com\/en\/wp-json\/wp\/v2\/comments?post=41592"}],"version-history":[{"count":0,"href":"https:\/\/dev.prestigtours.com\/en\/wp-json\/wp\/v2\/posts\/41592\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.prestigtours.com\/en\/wp-json\/wp\/v2\/media\/41593"}],"wp:attachment":[{"href":"https:\/\/dev.prestigtours.com\/en\/wp-json\/wp\/v2\/media?parent=41592"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.prestigtours.com\/en\/wp-json\/wp\/v2\/categories?post=41592"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.prestigtours.com\/en\/wp-json\/wp\/v2\/tags?post=41592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}