{"id":44443,"date":"2018-05-19T03:01:03","date_gmt":"2018-05-19T00:01:03","guid":{"rendered":"https:\/\/dev.prestigtours.com\/novosti\/dreamlines-priobretaet-cruise1st-i-vyhodit-na-rynok-velikobritanii.html"},"modified":"2018-05-19T03:01:03","modified_gmt":"2018-05-19T00:01:03","slug":"dreamlines-priobretaet-cruise1st-i-vyhodit-na-rynok-velikobritanii","status":"publish","type":"post","link":"https:\/\/dev.prestigtours.com\/en\/novosti\/dreamlines-priobretaet-cruise1st-i-vyhodit-na-rynok-velikobritanii","title":{"rendered":"Dreamlines acquires Cruise1st and enters the UK market"},"content":{"rendered":"

\nDreamlines, Europe's largest cruise line <\/strong>online portal<\/strong> with\u00a0<\/strong>headquarters<\/strong> In Germany, 100% announced today the acquisition of a stake in Cruise1st, a UK-based cruise company. The price of the transaction was not disclosed.<\/strong><\/p>\n

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\nDreamlines is one of the fastest-growing online cruise portals worldwide, with offices in Germany, Switzerland, Austria, Australia, the Netherlands, France, Russia, Brazil, and the United States. Cruise1st is a leading cruise specialist in the UK, operating in England, Australia, and Singapore. 180 Cruise1st employees will join the 400-strong Dreamlines team.<\/p>\n

\nThis deal marks Dreamlines' entry into the UK market. As the market leader in Germany, the company will now also strengthen its position in Australia and Singapore. On the other side of the world, Dreamlines will operate two leading brands: Cruise Away and Cruise1st.<\/p>\n

\nIn 2017, the combined booking volume of all brands, including Cruise1st, amounted to over \u20ac320 million. In 2018, the Dreamlines group expects global bookings to exceed \u20ac400 million, making it the largest cruise OTA outside the US market.<\/p>\n

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\nDreamlines and Cruise1st will create the best cruise product for their clients by combining their expertise and capabilities. A key component is the creation of a unique cruise product, including flights, transfers to the port, and accommodations before and after the cruise. Furthermore, the company will optimize its distribution channels, allowing for even more effective customer targeting.<\/p>\n

\nFelix Schneider, CEO of Dreamlines, says: "Entering the UK cruise market\u2014the world's largest by volume\u2014is an important step in our global strategy. We are expanding our market presence and strengthening our position as the cruise OTA with the broadest global reach. Cruise1st will allow us to offer our customers an even more unique cruise vacation and will help us grow our operator business in European markets, which is key to our future success."<\/p>\n

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\nDaniel Townsley, CEO of Cruise1st, said: "The companies' operating principles were so closely aligned that the future success of this collaboration was obvious. Combining a highly successful OTA with our expertise and customer base in the UK, Australia, and Singapore will lead to increased sales and profitability, and will enable tremendous growth for the business."<\/p>\n

\nAlexander Frolov, General Partner at Target Global and an investor in Dreamlines: "We firmly believe in German companies expanding into international markets. We are impressed by the global growth of Dreamlines, headquartered in Hamburg. The acquisition of Cruise1st and its expansion into new markets demonstrate Dreamlines' ambitions and potential to become a global leader."<\/p>\n

Source: trn-news.ru<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Dreamlines, Europe's largest online cruise portal headquartered in Germany, today announced it has acquired a stake in Cruise1st, a UK-based cruise specialist.<\/p>","protected":false},"author":1,"featured_media":44444,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-44443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novosti"],"_links":{"self":[{"href":"https:\/\/dev.prestigtours.com\/en\/wp-json\/wp\/v2\/posts\/44443"}],"collection":[{"href":"https:\/\/dev.prestigtours.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.prestigtours.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.prestigtours.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.prestigtours.com\/en\/wp-json\/wp\/v2\/comments?post=44443"}],"version-history":[{"count":0,"href":"https:\/\/dev.prestigtours.com\/en\/wp-json\/wp\/v2\/posts\/44443\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.prestigtours.com\/en\/wp-json\/wp\/v2\/media\/44444"}],"wp:attachment":[{"href":"https:\/\/dev.prestigtours.com\/en\/wp-json\/wp\/v2\/media?parent=44443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.prestigtours.com\/en\/wp-json\/wp\/v2\/categories?post=44443"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.prestigtours.com\/en\/wp-json\/wp\/v2\/tags?post=44443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}