{"id":45508,"date":"2018-06-06T10:01:02","date_gmt":"2018-06-06T07:01:02","guid":{"rendered":"https:\/\/dev.prestigtours.com\/analitika\/issledovanie-kanaly-bronirovaniia-otelei.html"},"modified":"2018-06-06T10:01:02","modified_gmt":"2018-06-06T07:01:02","slug":"issledovanie-kanaly-bronirovaniia-otelei","status":"publish","type":"post","link":"https:\/\/dev.prestigtours.com\/en\/analitika\/issledovanie-kanaly-bronirovaniia-otelei","title":{"rendered":"Research: Hotel Booking Channels"},"content":{"rendered":"<p>\n<strong>European hotels are most often booked directly (i.e., through the hotel&#039;s own websites) in small towns with populations under 10,000. This segment accounts for 631,000 direct bookings and 22,11,000 bookings made through OTAs in 2017. This is stated <!--more-->in a new study of the European hotel market, initiated by the European Tourism Institute and the Association <\/strong><strong>Hotrec<\/strong><strong>. <\/strong><\/p>\n<p><p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2018\/06\/7ab3ef19b4f02101505eefe6c4cb3331.jpg\" \/><\/p>\n<\/p>\n<p>\nAccording to the study, the smallest percentage of direct bookings\u201439.1%\u2014comes from cities with populations over 250,000 (36.4% via OTA). Up to 53.1% of direct bookings are typically made in cities with populations between 50,000 and 250,000 (29.1% via OTA), and 59.1%\u2014in cities with populations between 10,000 and 50,000 (25.2% via OTA).<\/p>\n<p>\nLast year, 1* hotels were booked directly in 60.41 cases (25.51 through OTA), 2* hotels \u2014 601 cases (26.21 through OTA), 3* \u2014 561 cases (28.71 through OTA), 4* \u2014 481 cases (26.51 through OTA), and 5* \u2014 461 cases (18.81 through OTA). Other categories (hostels, apartments) were booked directly in 591 cases (26.51 through OTA).<\/p>\n<p><p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2018\/06\/4cff6bcd3c64859a3286c52adf800927.jpg\" \/><\/p>\n<\/p>\n<p>\nAs a rule, small hotels (less than 20 rooms) are more likely to be booked directly\u201462% (29.3% through OTAs). The same applies to hotels with 20 to 50 rooms\u201459% (27.5% \u2014 OTAs). However, larger properties (50\u2013100, 100 or more rooms) are less likely to be booked through their own websites\u201451% (27.5% \u2014 OTAs) and 44% (23.5% \u2014 OTAs), respectively.<\/p>\n<p>\nInterestingly, the largest number of direct bookings went to MICE hotels\u201459.61 TPL (versus 16.81 TPL via OTAs). However, OTAs are the most popular destination for leisure and luxury hotels\u201428.11 TPL.<\/p>\n<p><p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2018\/06\/9e5f79b628c7616d39b28ef3121ea609.jpg\" \/><\/p>\n<\/p>\n<p>\nThe highest direct bookings were for hotels operating in both seasons (651 TP3T). Year-round hotels achieved 53.91 TP3T (28.71 TP3T through OTAs), winter hotels achieved 36.31 TP3T (45.71 TP3T through OTAs), and summer hotels achieved 541 TP3T (20.81 TP3T through OTAs).<\/p>\n<p>\nHotel chains receive the least number of clients through their own channels - 44% (26.2% via OTA), while independent hotels are booked more often directly - 58% (27.9% - OTA).<\/p>\n<p>Source: <a href=\"http:\/\/www.trn-news.ru\/analytics\/75936\" target=\"_blank\" rel=\"noopener\">trn-news.ru<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Most often, European hotels are booked directly (that is, through the hotels&#039; websites) in small towns with a population of less than 10,000 people.<\/p>","protected":false},"author":1,"featured_media":45509,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-45508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analitika"],"_links":{"self":[{"href":"https:\/\/dev.prestigtours.com\/en\/wp-json\/wp\/v2\/posts\/45508"}],"collection":[{"href":"https:\/\/dev.prestigtours.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.prestigtours.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.prestigtours.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.prestigtours.com\/en\/wp-json\/wp\/v2\/comments?post=45508"}],"version-history":[{"count":0,"href":"https:\/\/dev.prestigtours.com\/en\/wp-json\/wp\/v2\/posts\/45508\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.prestigtours.com\/en\/wp-json\/wp\/v2\/media\/45509"}],"wp:attachment":[{"href":"https:\/\/dev.prestigtours.com\/en\/wp-json\/wp\/v2\/media?parent=45508"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.prestigtours.com\/en\/wp-json\/wp\/v2\/categories?post=45508"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.prestigtours.com\/en\/wp-json\/wp\/v2\/tags?post=45508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}