{"id":46372,"date":"2018-06-20T10:01:02","date_gmt":"2018-06-20T07:01:02","guid":{"rendered":"https:\/\/dev.prestigtours.com\/analitika\/eksperty-rol-tyrofisov-doljna-vyiti-za-predely-tyrizma.html"},"modified":"2018-06-20T10:01:02","modified_gmt":"2018-06-20T07:01:02","slug":"eksperty-rol-tyrofisov-doljna-vyiti-za-predely-tyrizma","status":"publish","type":"post","link":"https:\/\/dev.prestigtours.com\/en\/analitika\/eksperty-rol-tyrofisov-doljna-vyiti-za-predely-tyrizma","title":{"rendered":"Experts: "The role of tourism offices must extend beyond tourism""},"content":{"rendered":"

\nNational destination management organizations (DMOs) are facing a constantly changing reality. However, whether they are embracing new marketing channels and trends or trying to address issues of tourism promotion against the backdrop of local community problems<\/strong>, the role and priorities of the DMO have not changed over the years. According to analysts <\/strong>S<\/strong>kift <\/strong>Research<\/strong>, this approach no longer works, and other mechanisms are needed for effective DMO operations. This is discussed in a new study. <\/strong>Destination<\/strong> Marketing<\/strong> Trends<\/strong> 2018<\/strong>.<\/p>\n

<\/p>\n<\/p>\n

\nHow should tourism marketing organizations develop today to attract more visitors to their countries without disrupting the way of life of local populations? The study states that\u00a0To achieve this, it is necessary to go beyond the tourism industry.<\/strong><\/p>\n

\nChris Frake, President of Resonance Consultancy,<\/strong> agency, actively working with the tourism industry, believes that DMOs can significantly expand their role in promoting their areas. <\/strong><\/p>\n

\n"DMOs must expand their role in cities and destinations and position themselves as stewards and managers of the city's brand\u2014not just for tourism but also for other areas, including culture and investment attraction. No other organization in the destination has the funding or experience for this, and by embracing this role, DMOs can offer something more to the communities they serve," says the expert. <\/strong><\/p>\n

<\/p>\n<\/p>\n

\nIn turn, Staci Mellman, Vice President of VISIT FLORIDA <\/strong>I'm sure that instead of regular advertising, DMO will be available soon. must engage in influencing the development of the direction.<\/strong><\/p>\n

\n\u201cI think we will see that in partnership with local leaders, developers and businesses, the DMO will influence the evolution of its purpose,\u201d she continued. <\/strong><\/p>\n

\nAccording to the expert, DMOs should also focus not only on inbound tourists and convention participants, but also\u00a0engage in close dialogue with local residents. <\/strong><\/p>\n

\n"DMOs often monitor visitor satisfaction with a destination, but they rarely interact with local residents. These organizations need to monitor and measure resident satisfaction," she says. Staci Mellman<\/strong>.<\/p>\n

<\/p>\n<\/p>\n

\nThis approach to managing the image of destinations, in her opinion, is becoming increasingly important in countries where the problem of "overtourism" is becoming acute. <\/strong><\/p>\n

\nThe main factors are the growth of tourism activity, the number of low-cost flights, and the volume of accommodations through booking systems. Cities experiencing a tourism boom, including Venice and Prague, urgently need such strategies to maintain inbound tourism at healthy but manageable levels, ensuring that visitors have a positive, rather than detrimental, impact on local residents' quality of life.<\/p>\n

Source: trn-news.ru<\/a><\/p>","protected":false},"excerpt":{"rendered":"

National destination management organizations (DMOs) that promote tourism destinations are faced with a constantly changing reality. However, whether they support<\/p>","protected":false},"author":1,"featured_media":46373,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-46372","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analitika"],"_links":{"self":[{"href":"https:\/\/dev.prestigtours.com\/en\/wp-json\/wp\/v2\/posts\/46372"}],"collection":[{"href":"https:\/\/dev.prestigtours.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.prestigtours.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.prestigtours.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.prestigtours.com\/en\/wp-json\/wp\/v2\/comments?post=46372"}],"version-history":[{"count":0,"href":"https:\/\/dev.prestigtours.com\/en\/wp-json\/wp\/v2\/posts\/46372\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.prestigtours.com\/en\/wp-json\/wp\/v2\/media\/46373"}],"wp:attachment":[{"href":"https:\/\/dev.prestigtours.com\/en\/wp-json\/wp\/v2\/media?parent=46372"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.prestigtours.com\/en\/wp-json\/wp\/v2\/categories?post=46372"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.prestigtours.com\/en\/wp-json\/wp\/v2\/tags?post=46372"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}