{"id":63575,"date":"2020-03-10T01:02:35","date_gmt":"2020-03-09T22:02:35","guid":{"rendered":"https:\/\/dev.prestigtours.com\/novosti\/na-ii-biznes-sammite-sankyr-2020-obsydiat-marketingovye-instrymenty-dlia-sanatoriev.html"},"modified":"2020-03-10T01:02:35","modified_gmt":"2020-03-09T22:02:35","slug":"na-ii-biznes-sammite-sankyr-2020-obsydiat-marketingovye-instrymenty-dlia-sanatoriev","status":"publish","type":"post","link":"https:\/\/dev.prestigtours.com\/en\/novosti\/na-ii-biznes-sammite-sankyr-2020-obsydiat-marketingovye-instrymenty-dlia-sanatoriev","title":{"rendered":"Marketing tools for sanatoriums will be discussed at the II Business Summit &quot;SANKUR 2020&quot;"},"content":{"rendered":"<p>\nAt the 2nd SANKUR 2020 Business Summit, which will be held on March 16 in Moscow, experts will discuss how to avoid a situation where efforts to improve the quality of a sanatorium&#039;s operations and increase service levels do not produce the desired effect on occupancy. <!--more-->and increased sales. The event&#039;s press service told TRN this.<\/p>\n<p>\n\u00a0<\/p>\n<p><p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2020\/03\/eb5650dad2d349f92e6cf20527ea9f67.jpg\" \/><\/p>\n<\/p>\n<p>\n\u00a0<\/p>\n<p>\nIn a special session on &quot;How to Strengthen Marketing and Sales in Sanatoriums? A Step-by-Step Guide,&quot; leading experts will explain how to develop a strategy and what marketing tools a modern sanatorium should employ to achieve the desired results.<\/p>\n<p>\nThe following issues will be on the agenda:<\/p>\n<ul>\n<li>\nKey tools for managing a sanatorium&#039;s reputation<\/li>\n<li>\nBuilding a digital resort profile for successful online promotion<\/li>\n<li>\nHow do loyalty programs work?<\/li>\n<li>\n45+: How to rejuvenate SKK&#039;s audience?<\/li>\n<li>\nAttracting clients by expanding non-medical services and facilities<\/li>\n<li>\nHow to build dynamic pricing in a sanatorium?<\/li>\n<li>\nRevenue Management: A Trend or the Future of the Industry?<\/li>\n<\/ul>\n<p>\nThe session will be moderated by the company&#039;s CEO. <strong>Sanatorium<\/strong> Dmitry Estenkov, and the invited speakers will include: Alexander Eliseev (<strong>Accord Management Group, a FAQtoura project<\/strong>), Victoria Kubrina (Austrian Health Center <strong>Verba Mayr<\/strong>), Denis Logachev (<strong>Proconnexions<\/strong>) and Inna Chulkova (<strong>RZD-ZDOROVYE<\/strong>).<\/p>\n<p>\nTo learn about the latest marketing trends in the sunscreen market, you need to <strong>book<\/strong><strong> <\/strong>your participation in the business summit &quot;SANKUR 2020&quot;!<\/p>\n<p>\n\u00a0<\/p>\n<p>Source: <a href=\"http:\/\/www.trn-news.ru\/news\/99253\" target=\"_blank\" rel=\"noopener\">trn-news.ru<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>At the II Business Summit &quot;SANKUR 2020&quot;, which will be held on March 16 in Moscow, experts will talk about how to avoid a situation where efforts aimed at improving the quality of a sanatorium&#039;s work are ineffective.<\/p>","protected":false},"author":1,"featured_media":63576,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-63575","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novosti"],"_links":{"self":[{"href":"https:\/\/dev.prestigtours.com\/en\/wp-json\/wp\/v2\/posts\/63575"}],"collection":[{"href":"https:\/\/dev.prestigtours.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.prestigtours.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.prestigtours.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.prestigtours.com\/en\/wp-json\/wp\/v2\/comments?post=63575"}],"version-history":[{"count":0,"href":"https:\/\/dev.prestigtours.com\/en\/wp-json\/wp\/v2\/posts\/63575\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.prestigtours.com\/en\/wp-json\/wp\/v2\/media\/63576"}],"wp:attachment":[{"href":"https:\/\/dev.prestigtours.com\/en\/wp-json\/wp\/v2\/media?parent=63575"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.prestigtours.com\/en\/wp-json\/wp\/v2\/categories?post=63575"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.prestigtours.com\/en\/wp-json\/wp\/v2\/tags?post=63575"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}