Rostourism plans to spend nearly 4 million rubles on refining Russia's tourism brand: according to data published on the State Procurement website, the Plenum agency has been selected as the contractor.
So, the competition for the selection of a contractor for the completion of the tourist The brand was announced at the end of September. The project's starting price was 5.3 million.
"The contractor undertakes, in accordance with the procedure set forth in this contract, to provide the client (Rostourism) with a comprehensive set of services to create a visual identity system and corporate identity guidelines for the Russian Federation tourism brand, and the client undertakes to accept and pay for the services rendered," the document states. It also specifies that the work is to be completed by December 5.
It's worth noting that the all-Russian "Tourism Brand of Russia" competition began in 2015. Anyone could submit their own design. Ultimately, nearly 500 logos and 600 slogans were submitted for review by the committee.
In 2016, the second stage of the competition began, organized by Rostourism with the support of the Russian Ministry of Culture and the Association of Branding Companies of Russia (ABKR). Professional designers then submitted their concepts. Following this, the three best designs were selected through a public vote. In November 2017, the jury selected the winner from the three finalists. The winning concept was "Russia is the Whole World," executed in the spirit of Suprematism. However, many social media users were not impressed with the authors' creativity.
Source: trn-news.ru