At the 2nd SANKUR 2020 Business Summit, which will be held on March 16 in Moscow, experts will discuss how to avoid a situation where efforts to improve the quality of a sanatorium's operations and increase service levels do not produce the desired effect on occupancy. and increased sales. The event's press service told TRN this.
In a special session on "How to Strengthen Marketing and Sales in Sanatoriums? A Step-by-Step Guide," leading experts will explain how to develop a strategy and what marketing tools a modern sanatorium should employ to achieve the desired results.
The following issues will be on the agenda:
- Key tools for managing a sanatorium's reputation
- Building a digital resort profile for successful online promotion
- How do loyalty programs work?
- 45+: How to rejuvenate SKK's audience?
- Attracting clients by expanding non-medical services and facilities
- How to build dynamic pricing in a sanatorium?
- Revenue Management: A Trend or the Future of the Industry?
The session will be moderated by the company's CEO. Sanatorium Dmitry Estenkov, and the invited speakers will include: Alexander Eliseev (Accord Management Group, a FAQtoura project), Victoria Kubrina (Austrian Health Center Verba Mayr), Denis Logachev (Proconnexions) and Inna Chulkova (RZD-ZDOROVYE).
To learn about the latest marketing trends in the sunscreen market, you need to book your participation in the business summit "SANKUR 2020"!
Source: trn-news.ru