TRN again touches on the topic of attracting tourists from the so-called millennial generation, that is, those who are now 18-35 years old, to the tourism business. Many of this category of people already earn good money, are active, athletic, love to travel and are ready to spend considerable sums on it money. And, most importantly, these are people from the “network”…
Why is this important?
It turns out that more than one-third of travelers refuse to book a hotel that doesn't offer free Wi-Fi. Typically, these are tourists under 35, Hotel Management reports, citing a specialized study by Mobile Travel Tracker.
The survey, conducted in November 2017, involved 9,000 respondents in 30 countries.
According to the study, 30 percent of tourists admittedthat they “spend more than four hours a day on their gadgets while traveling, and more often look at the small screen of their mobile phone than at the beautiful views around them.”
Another 66% tourists aged 18 to 29 said they would rather upload selfies to social media than photos with their loved ones while on holiday.
Plus, 44% millennials take photos of food in restaurants. Another 14% said they would rather travel with a smartphone, than with a romantic partner. In addition, 15% travelers admittedthat they worry more about their phone running out of battery than they do about having an argument with their partner while traveling.
Understanding these trends, leading hotels are trying to create experiences for “networked” people additional conditions that will allow them to realize their passion for selfies and “online exhibitionism.” This, oddly enough, allows hotels to achieve a multiple increase in popularity among young and mature tourists.
For example, a hotel Pennsylvania in New York has developed the Selfie in the City package. Guests who booked the package were asked to share their selfies on Instagram with the hashtag #HotelPennSelfie. The winner received free breakfast for two for the duration of their stay and a New York City tourist card. According to HeBS Digital, the promotion resulted in a 700 percent increase in social media engagement and multiple revenue increases for the hotel.
And a few months ago in Sofitel Paris Baltimore a unique digital video wall was installed, which allows guests to create unusual photos from the hotel. In addition, the interactive wall is used as a welcome area, a tool for communication with visitors and hotel staff.
“According to the research data, 28 percent of people surveyed will not enjoy their vacation without a smartphone in hand. They use their phones not for communication and conversations, but for selfies to show the story of their trip on social networks. Also, 14% travelers admitted that they are ready to take selfies anywhere if it allows them to get unique photos, even if it means risking their health or life,” said Daniel Craig, vice president of Mobile Travel Tracker.
Source: trn-news.ru