The Golden Ring of Russia, a popular route through the ancient cities of northeastern Russia, home to unique historical and cultural monuments, is developing its own loyalty program for Russian and foreign tourists.
Travelers can purchase a Golden Ring tourist passport, a document that provides a number of benefits and discounts when visiting cities along the route. Currently, the passport is available in Yaroslavl and Vladimir, but a Golden Ring passport office will soon open in Kostroma, according to the Association of Tour Operators of Russia.
The passport, the size of a real ID card, can be presented to project partners in all nine Golden Ring cities: Yaroslavl, Kostroma, Ivanovo, Suzdal, Vladimir, Moscow, Sergiev Posad, Pereslavl-Zalessky, and Rostov the Great. Tourist passport holders can receive discounts on hotel stays, tours, and museum admission (some tours and master classes are free), discounts on wellness and beauty treatments, and various perks at restaurants and shops, such as drink sets or individual dishes, gift magnets in souvenir shops, and more. The passport is also valid at festivals held in Golden Ring cities, where it can be used to receive various discounts, but most often, tasty bonuses.
The tourist passport features the holder's personal photograph, takes 15 minutes to issue, costs 1,000 rubles, and is valid for 10 years. Like a foreign passport, it includes stamps indicating visits to the cities of the Golden Ring—either partner stamps or company stickers and stamps, which tourists enjoy collecting on the document's pages.
Source: travel.ru