Finnair, Finland's national carrier, and Sabre Corporation (NASDAQ: SABR) have entered into an agreement for the global distribution of the airline's branded fares. More than 425,000 Sabre-connected agents worldwide now have the opportunity to select and book Finnair products, offering Travelers have even more choice and personalization when purchasing airline tickets across any sales channel.
Using the Sabre Red Workspace, agents can easily view Finnair branded fares and book the ancillary services passengers require. With the introduction of the New Sabre Red Workspace, agents will be able to work with both traditional content and NDC-enabled offers, thanks to new APIs and expanded functionality.
"As one of the most progressive airlines in Europe, we understand that passengers want more choice and transparency when booking flights," said Kalle Immonen, Finnair's Chief Distribution and Revenue Officer. "Today's travelers have a unique set of preferences and are looking for personalization that feels like a premium service. We are constantly evolving our products and services and see the need to provide the same high level of service across all sales channels. Sabre is the ideal partner to help us market and sell Finnair fares in a way that's convenient for us and give us access to travelers through our global agency network."
Finnair is based at Helsinki International Airport and serves over 130 destinations worldwide. The airline connects cities in Europe and Asia, operating shorter northern routes.
"Finnair recently celebrated its 90th anniversary. It is one of the most respected airlines in Scandinavia, whose brand always meets consumer expectations," said Alessandro Ciancimino, Sabre's vice president of aviation business. "We are pleased to help Finnair achieve its goals: offering more diverse content and a more personalized service. Travelers expect a consistent selection of offers across direct and indirect channels. By launching branded fares with Sabre, Finnair will gain access to an exceptional number of consumers worldwide, which will help the carrier compete more effectively with major international airlines."
The Sabre marketplace plays a vital role in the travel industry, enabling effective marketing and sales of airline fares, hotel rooms, car rentals, rail tickets, and other travel services through more than 425,000 travel agents and thousands of corporations worldwide. It is one of the largest marketplaces in the world, with an annual transaction volume exceeding $1.4 billion.
About Sabre:
Sabre Corporation is a leading technology provider to the global travel and tourism industry. Hundreds of airlines and thousands of hotels rely on Sabre's software, databases, mobile technologies, and distribution solutions to support key business functions such as booking flights and hotel stays, revenue management, schedule management, network development, and crew resources. Sabre also serves as a leading marketplace connecting travel providers with end consumers. Sabre's marketplace handles more than $1.4 billion in annual transactions. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries worldwide. For more information, visit sabre.com.
Source: trn-news.ru
