Meliа Hotels International is set to debut a resort hotel in Montenegro. The country, which recently reported rapid growth in visitors, is seeking to position itself as a luxury destination targeting wealthy tourists, reports Hhotel Management.
The hotel will operate under the Meliа Hotels & Resorts brand and will be located in the municipality of Budva, an ancient city on the Adriatic founded by the Greeks in the 5th century.
“For Meliа, opening this hotel is a natural step in our development in markets where our brands have great potential,” he said. Gabriel Escarrer, EVP & CEO of Meliа Hotels International.
Montenegro reported a 19 percent increase in tourist arrivals in 2017, according to the European Travel Commission. According to a PwC report published earlier, the country not only increased its tourist flow, but also proved its success in overcoming seasonality.
According to the World Travel and Tourism Council, Montenegro's tourism revenues last year amounted to 846.4 million euros, or about 22 percent of the country's gross domestic product. This year, the country's tourism revenues are expected to exceed 900 million euros.
The country's tourism development strategy until 2020 aims to promote Montenegro as a differentiated year-round Mediterranean destination attractive to several key market segments.
In particular, the focus will be on developing high-quality tourism products that have not yet been fully realized in Montenegro, including yachting, adventure tourism and golf.
Source: trn-news.ru
