At the height of the summer season, several large tour operators are offering additional percentages to travel agents, ATOR reports.
The approach of the peak of the summer season and a number of temporary factors that negatively affect demand - from the euro exchange rate to the media background with "Natalie Tours" - encourage tour operators to stimulate agency sales. This year, several major players have announced such promotions.
A temporary increase in commissions occurred at tour operators PEGAS Touristik and ANEX Tour. Thus, at PEGAS Touristik, the SALES&SMILES promotion began on July 1. As part of the promotion, the agent receives +3% bonuses, as well as a commission for the promotional action of 7%.
PEGAS Touristik CEO Anna Podgornaya notes that the promotion is temporary. "We announced the promotion on June 26. It applies to a limited range of hotels, and for some hotels, even to a limited range of rooms," says Podgornaya. She notes that the promotion is intended to stimulate sales during the period of traditional decline in consumer activity among Russians. "At this time, many schoolchildren take the Unified State Exam, entrance exams, etc. Tourist activity declines," says PEGAS Touristik CEO.
The tour operator ANEX Tour is offering an additional benefit of 10% for all charter destinations until the end of July as part of the “Course for Increase!” campaign. “This is not a conceptual increase, but a temporary marketing solution,” the company explains.
This week TUI Russia is running a promotion for the TUI FUN&SUN Miarosa Ghazal Resort 5* hotel for July stays. The travel agency receives an additional 2 or 5% under this promotion, depending on the tariff. The tour operator's basic commission has not changed — its size is 7%.
But Coral Travel has revised its commission policy more globally in the summer season.
"At the beginning of the summer season, the share of sales at promotional prices reached 70–80% with a commission of up to 7%. With such a level of profitability, agencies cannot conduct their business stably. Therefore, we decided to abandon the promotion and create an average commission option of up to 9%," explained the head of the public relations department of Coral Travel, Marina Makarkova.
At the same time, the company gives everyone the opportunity to receive an additional 1–2% by participating in promotions and showing good sales results. Thus, instead of a commission of up to 7% for a promotion, agencies can receive up to 11%.
Finally, the tour operator Intourist has raised the lower limit of the commission this year. If last year the tour operator applied a commission of 5 and 6%, this year the commission applied is no lower than 7%. The basic commission, as before, is 9–11%.
Source: trn-news.ru
